One of the reasons for the formation of the National Citizens Inquiry was to hear the voices of Canadians. Prior to the commencement of the hearings, some volunteers got together on a winter Saturday afternoon to create content for the Social Media Channels. Up until this point, the NCI had no social media presence because there was no content to share. The dates for the inquiry were set, but without the public knowing, there was concern about who would ever see it and how the NCI could succeed.